Google rolls out eight updates to Ad Manager, and publicizes several more capabilities which are coming quickly.
Google Ad Manager receives eight changes and tweaks in a current update including integration with Google Analytics 4 (GA4), optimized pricing, and greater.
In addition, Google stocks information approximately 4 updates to Ad Manager which can be coming soon.
All changes are listed in a currently posted set of release notes.
Here are the information about everything released for Google Ad Manager this week, and a top level view of what’s coming up in the near destiny.
What’s New In Google Ad Manager?
The following updates are to be had in Google Ad Manager as of this week:
PPID TTL extension: Publisher furnished identifier (PPID) time-to-live (TTL) is extended from 90 days to a hundred and eighty days.
Optimize pricing: Increase in public sale floor expenses to extra as it should be mirror your stock’s value. This setting is enabled by means of default.
Facebook rebrand: ‘Facebook’ is changed to ‘Meta’ at some point of Ad Manager to reflect the agency’s rebrand.
Block ad stories: ‘Allow video advertisements’ is now a block called ‘Block non-instream video commercials.’
SupplyChain Object entire: Google is marking the SupplyChain Object whole for MCM Manage Inventory publishers.
Google Analytics four: GA4 integration with Google Ad Manager for web statistics is now in open beta.
Bid rejection reason: More granularity delivered to the ‘Bid rejection motive’ in each reporting and information transfer.
WebView API for Ads: This is now to be had to help app builders unlock the monetization possibility in WebView content material.
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